Fanatical vs K4G: which is actually cheaper?
We track both Fanatical and K4G, but not enough games sold by both to compare their prices yet. Until then, the guides below cover what each store is and what to check before buying from it.
| Measured across our catalogue | Fanatical | K4G |
|---|---|---|
| Games we track it selling in total | 7,320 | — |
| Cheapest of every store we compare | 14.5% | — |
| Median saving when it undercuts the official price | — | — |
| How it sells | Official store | Marketplace — independent sellers |
Fanatical
An authorised reseller: keys are sourced directly from publishers and distributors under contract.
Check before you buy: Bundle keys are sometimes tied to a specific region or edition — read the bundle terms.
Is Fanatical legit? Full store guide →K4G
A marketplace where independent sellers list keys for PC and console games.
Check before you buy: Support quality depends on the individual seller. Check seller history and key region before buying.
Is K4G legit? Full store guide →How we measured this
The head-to-head counts only games both stores currently sell, comparing one US price each — a store cannot win a game the other does not list. The two rows below it are each store measured against every store we track, which is a different and much larger set of games, so they are context rather than a comparison. Everything here comes from our own price catalogue and moves as prices do, so it is a snapshot rather than a verdict for all time. We earn a commission if you buy through our links, which is why these numbers are measured rather than argued. Full methodology.