A Clever Label

A Clever Label

Mod · 2021 · VR, Historical, Exploration, Casual, Education

PC
Positive91% · 11
This game is free to play. Get it on Steam →

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About A Clever Label

There are highly organised, well-connected, well-funded, secretive organisations using Christianity as a smokescreen and LGBTQI people as a focus for fear, uncertainty and doubt, in order to wield hidden influence on the social and democratic fabric of Australia.

A Clever Label is a documentary experience that enables audiences to unearth hidden connections between anti-equality lobbyists, senior Australian politicians and international organisations. Unlike a traditional documentary with a fixed narrative and one-way communication, Documentary host Michela Ledwidge invites audiences to independently follow threads that intrigue them to form their own conclusions.

At the height of the Safe Schools debate in 2016 queer trans woman Michela Ledwidge walked past a rally at Town Hall where 15-year old children spoke of the suicide of one of their classmates. This is the week when Australian politicians used parliamentary privilege to equate homosexuality with paedophilia. Michela felt shame at her own ignorance on the debate and wondered why the Australian religious right had such a hold over a supposedly secular society like Australia. She set out to explore the links between anti-LGBTQI lobbyists, senior Australian politicians and international organisations based in the US. Her idea - use the new medium of Virtual Reality to create a space in where complex issues could be explored and digested. In the process she shines a spotlight on decades of rarely reported research that documents the rise of the Australian religious right and on key questions that cut to the heart of our democracy. Who supports these groups? What motivates our politicians? How do echo chambers impact our ability to understand complex issues? Using the Australian Christian Lobby as a starting point, Michela literally "plays" with the data, exploring the literal and figurative threads of financial and political influence on LGBTQI politics as she explores the hidden sources and motivations behind anti-equality messaging. A Clever Label asks the questions and challenges the audience to seek out their own conclusions on some of Australia's most polarizing issues.

Don't have access to desktop VR equipment? Want to share the information with friends who don't have VR? You can find out more about the topics discussed through the podcast!

Soundcloud:
https://soundcloud.com/modstudio

Apple podcasts:
https://podcasts.apple.com/au/podcast/a-clever-label/id1589632091

Spotify:
https://open.spotify.com/show/3qLJp4NBrnNC7xiKGvI5QI

Follow us on Twitter:
https://twitter.com/acleverlabel

What Steam players say

Recent verbatim reviews from Steam — separate from playze.io community reviews below.

Recommended Mar 20, 2024
9 found this helpful
Recommended Aug 26, 2021
A Clever Label is a free VR experience. It worked on my HTC Vive and Index system, looked ok, played ok, sounded ok. VR documentary experience that explores the links between anti-LGBTQI lobbyists, politicians and organisations in Australia. Try this, If you are interested in LGBTQI rights.
7 found this helpful
Recommended Dec 9, 2021
An innovative approach to exploring data and media in a self-led documentary format. Check it out if you're interested in LGBTQI+ rights in Australia, or the impact of lobby groups on Australian politics. Played on Oculus Quest 2 via airlink and worked well. Engaging, immersive experience.
5 found this helpful
Not recommended Aug 26, 2025
"A Clever Label" is not a game. Games contain meaningful gamelike interaction and game loops, which are absent in this software. Instead of being a game, "A Clever Label" is a software application that presents a badly made VR documentary (glorified Youtube video) that explores issues of the bigotry and discrimination that exists in Australian business and political systems. The vast majority of gamers on Steam are not from Australia. Whether we may or may not agree with the cause, it's my firm belief that politics of any kind has no place in gaming. It does no service to gamers at all for political or social agenda to be shoved down our throats, no matter which side is doing the shoving. We're here to have fun, not get indoctrinated. Because the primary purpose of this product is totally unrelated to gaming (and because this "VR Experience" documentary is [b]not a game[/b]), this really just makes gaming worse, and does nothing to further the developers political crusade (observe the user counts below). This is one of those things that gives amateur developers such a bad name. For those unfamiliar with what actually makes something a game, a "game loop" describes the int…
4 found this helpful
Recommended Mar 19, 2023
[h1]Before I played A Clever Label, I had a small pp, no friends, no gf, depression, and no life. These things havent changed, but the game is pretty good[/h1]
2 found this helpful
Recommended Apr 4, 2024
1 found this helpful

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