Shop Simulator: Waifu Pillows

Shop Simulator: Waifu Pillows

Three River Games (3RG) · 2025 · Simulation, Management, Economy, Anime, Moddable

PC
Very Positive90% · 83
Best price 65 All-time low
$3.99-60%
$9.99⭐ lowest tracked
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Steam
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Standard Edition · Steam
-60%
$3.99
$9.99
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About Shop Simulator: Waifu Pillows

Konnichiwa, shop owner-kun! 🎌✨🌸

Welcome to Shop Simulator: Waifu Pillows. Become the hero of a charming Japanese suburb by selling Dakimakuras (body pillows) to enthusiastic fans! These "snuggle pillows" with thrilling waifu designs are the key to your customers' hearts. Day in and day out, the determined weebs/otakus from the neighborhood storm into your shop, ready to spend all their money on their favorite waifus.

Waifu Pillows.. NANI?! 👗✨

How could this be, you ask? Let me explain!Here's an overview of the waifus that will set your customers' hearts racing: Hana-chan, Mika-senpai, Aiko-san, and Kaori-sensei are the reason your shop is thriving and why the weebs/otakus across the neighborhood are so excited!Understandable, right?

Okay, you've got my attention.. What does the gameplay look like? 💝✨

Ah.. getting straight to the point! No problem:
  • Order new pillows with appealing waifu designs on your PC to attract the neighborhood's weebs/otakus.
  • Stock your shelves with the pillows and set a price.
  • Let the incoming weebs/otakus reward you handsomely for fueling their passion.
  • Use this money to expand, decorate your shop, and order more pillows.

Feature Highlights! 🎮✨

Mod Support with Steam Workshop: Style your shop with new waifu designs created by the community!
Multiplayer: Team up with up to 3 friends to run your waifu pillow shop in online co-op.
Click & Collect: Fulfill online orders for weebs/otakus to earn extra income.
License System: Unlock new pillows and decorations by purchasing licenses!

Shop Simulator: Waifu Pillows by the Numbers! 📊✨

Over 65 different waifu pillows are waiting to be displayed on 8 types of shelves! Decorate your shop with more than 50 decoration items, expand your shop's floor space to over four times its size, and hire up to 3 employees to assist with sales.

Join the Community! 🌸✨

Visit us on Discord - you can find the link on the right in the sidebar!

DLC & expansions

🎁 Complete the collection

Base game + 1 of 1 DLC at today's best prices.

$8.98
to own everything

What Steam players say

Recent verbatim reviews from Steam — separate from playze.io community reviews below.

Recommended Mar 18, 2026
Simple simulation game. Easy to get all the achievements. The price is perfect even at full price. Dlc not needed; doesnt have any achievements involved with it and the steam workshop kinda already has stuff similar Easily 6/10 for a simulation and anime fan. Love that u can add your own pictures to the pillows, and the steam workshop works with ease with the game no hiccups with it. Worked wonderfully on the steam deck and controller! A little bland game design wise, but if the devs wanted to they have a good start, even though sadlly this seems like a game rushed to be put out doing the simulation craz. especially noticeable with the Ai slop the dev has seem to be publishing as of late I did like being able to paint the walls different colors and even as little separate sections to match the themes of the pillows. Adding plants to make the space of the shop more lively is another neat feature. The leveling up the shop is simple and easy to understand what the next step should be game loopwise. The npcs designs are goofy and enjoyable. Musi/sound could use more work, but the notification of you getting a email is nice and easy to read when running around the shop. Outside of the…
5 found this helpful
Recommended Feb 2, 2026
I questioned my life choices when buying this, but ended up lost in the repetitive but weirdly addictive game loop. No regrets. Probably. ✌.ʕʘ‿ʘʔ.✌
4 found this helpful
Recommended Jul 24, 2026
Shop Simulator: Waifu Pillows takes an unconventional idea and builds an enjoyable management experience around it. Developed by Three River Games (3RG) and co-developed with Cherry Kiss Games, with Three River Games also serving as publisher, the game invites players to establish and grow a specialty store dedicated entirely to dakimakura and anime-themed merchandise. While the premise may initially come across as a novelty, the title quickly proves that it has more substance than its eccentric concept suggests. By blending lighthearted humor with familiar retail simulation mechanics, it manages to carve out a distinctive place among the growing catalog of business management games on Steam. Players begin with a modest shop and limited inventory, gradually learning the essentials of running a successful business. Ordering stock, organizing shelves, setting prices, and responding to customer demand form the backbone of the experience. The gameplay loop is straightforward but effective, encouraging players to continually optimize their store while expanding their product offerings. Each successful day generates enough revenue to unlock new opportunities, creating a satisfying sense…
Recommended May 27, 2026
fun game, art is cute , i like the anime style of the npc's it adds a certain charm to the game. However I do have one gripe. I do not like the way you go about unlocking more stuff to sell. It's not based on the lvl of the store like most of these games are based. Instead its based on selling a certain amount of product. For example. You have to sell 300 of item A and have 6 of item B instore before u can buy license for Item C, the problem is u might only sell 5 of item A each day.So it takes awhile to Unlock future Licenses. Other wise game is fun I did have fun with it.
Recommended May 26, 2026
Small, very limited Shop Simulator game, the graphics are ok and the gameplay is fluent. Doesn't have the depth of other shop simulator games in the amount of products or shop customisation you can do. But it's a small game with its own theme that can be really enjoyable.
Recommended May 1, 2026
This is the 3rd games that I finished from this developer and I really love this kind of game. Wishing that they will produce more.

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