

Urban Entrepreneur
ArchDawn · 2024 · Capitalism, Economy, Management, Time Management, Colony Sim
PC
Positive81% · 16
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About Urban Entrepreneur
Welcome to Urban Entrepreneur!
Are you ready to open a store?
"Urban Entrepreneur" is a captivating simulation and strategy game that puts players in the role of an ambitious business manager, ready to build a thriving empire in a bustling, ever-changing city. With a focus on players who enjoy simulation and strategy games, this modern game targets both casual and hardcore gamers, catering to young adults and adults interested in business and entrepreneurship.
The game starts with a small store in a local shopping center, and it's up to the players to attract customers by offering high-quality products and exceptional customer service. As their business expands, players will need to hire employees, build relationships with suppliers and customers, and compete in challenges to obtain exclusive rights to sell special items unavailable elsewhere. To stay ahead of the competition, players must expertly manage inventory, pricing, and marketing strategies, all while navigating the complex web of city taxes and laws.
The innovative AI "State-Machine" ensures that employees and customers react quickly and realistically, providing a truly immersive experience. Employees have unique traits and skills, requiring expert management to hire, train, and discipline them effectively. Players must also manage employee stress levels, as neglecting staff can lead to high turnover rates.
Customers, on the other hand, are picky yet prone to manipulation. Players must employ various tactics to entice customers to spend more, such as carefully selecting store music, adjusting lighting, and strategically placing products to encourage impulse buys. Time spent in the store can also induce "choice fatigue," further influencing customer purchasing behavior.

"Urban Entrepreneur" features three types of events that can change daily store operations: random events, semi-predictable occurrences, and scheduled events, such as the infamous Black Friday. Players must adapt their strategies to respond to these events and maintain a successful business.
Additionally, players can implement policies to shape the way their store operates, such as requiring customer memberships, adjusting store hours, and offering employee benefits. This level of customization allows players to craft a unique experience tailored to their preferred playstyle.

"Urban Entrepreneur" delivers an immersive and challenging simulation game that tests players' business acumen in a dynamic, ever-evolving cityscape. With its unique features, customization options, and engaging gameplay, "Urban Entrepreneur" is poised to become a popular title in the simulation and strategy genres, shining a light on the challenges faced by new entrepreneurs and the exhilaration of growing a business in a saturated market.
Are you ready to open a store?

"Urban Entrepreneur" is a captivating simulation and strategy game that puts players in the role of an ambitious business manager, ready to build a thriving empire in a bustling, ever-changing city. With a focus on players who enjoy simulation and strategy games, this modern game targets both casual and hardcore gamers, catering to young adults and adults interested in business and entrepreneurship.
The game starts with a small store in a local shopping center, and it's up to the players to attract customers by offering high-quality products and exceptional customer service. As their business expands, players will need to hire employees, build relationships with suppliers and customers, and compete in challenges to obtain exclusive rights to sell special items unavailable elsewhere. To stay ahead of the competition, players must expertly manage inventory, pricing, and marketing strategies, all while navigating the complex web of city taxes and laws.

The innovative AI "State-Machine" ensures that employees and customers react quickly and realistically, providing a truly immersive experience. Employees have unique traits and skills, requiring expert management to hire, train, and discipline them effectively. Players must also manage employee stress levels, as neglecting staff can lead to high turnover rates.
Customers, on the other hand, are picky yet prone to manipulation. Players must employ various tactics to entice customers to spend more, such as carefully selecting store music, adjusting lighting, and strategically placing products to encourage impulse buys. Time spent in the store can also induce "choice fatigue," further influencing customer purchasing behavior.

"Urban Entrepreneur" features three types of events that can change daily store operations: random events, semi-predictable occurrences, and scheduled events, such as the infamous Black Friday. Players must adapt their strategies to respond to these events and maintain a successful business.
Additionally, players can implement policies to shape the way their store operates, such as requiring customer memberships, adjusting store hours, and offering employee benefits. This level of customization allows players to craft a unique experience tailored to their preferred playstyle.

"Urban Entrepreneur" delivers an immersive and challenging simulation game that tests players' business acumen in a dynamic, ever-evolving cityscape. With its unique features, customization options, and engaging gameplay, "Urban Entrepreneur" is poised to become a popular title in the simulation and strategy genres, shining a light on the challenges faced by new entrepreneurs and the exhilaration of growing a business in a saturated market.
What Steam players say
Recent verbatim reviews from Steam — separate from playze.io community reviews below.
Everything about this game is unique. To me that means it took me a little bit ( not too long :D ) to figure out exactly what was going on. Once I did I had a lot of fun creating my store and ruining the life of my workers by making them work 24hrs / day.. If this type of game seems up tour alley definitely give it a go. Oh also the developer is super responsive.3 found this helpful
This game's a lot of fun! There's a lot of depth and intricacy involved in setting up your store and making sure that it's successful. The sim mechanics are very well thought out, and there's clearly a ton of replay value here. Highly recommend!3 found this helpful
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While I am enjoying this game and it was given to me for free to play on my stream and try to get people to buy it, it needs a lot of help before I could recommend for people to spend money on it. Which I already made a post in the discussions for the dev to hopefully look at. It is a fun game, at least for me, but I could not in good conscious recommend this as is. The game does not rescale, you have to keep playing with the size to try to figure out what resolution/screen size was the game made for so you can see everything on the screen without it being cut off. IF you move a shelf with inventory on it, you lose that inventory, sometimes the game just glitches and items disappear. There's no explanation of what keys do what. The definition of objects leaves a lot to be desired, spend money to buy shelves only to afterwards find out you can't stock your items on to those shelves. Also an undo button would be nice. If playing the game in the 2x or 3x speed sometimes the employees get stuck and you have to go back to the normal speed for them to finally figure out what it was they were trying to do. And just a lot of other little things that add up to being very annoying when you a…1 found this helpful
It's like a teenager project that was not finished. Starting from the screen resolution that can't be changed. can't go in and out of full screen, and some of the menus make no sense or are absolutely hidden from view. The "management" part of the game falls short when you are supposed to do micromanagement but the "sort" feature really falls short when you have tens of employees with different shift patterns. Your employees stress out very quickly if they work. The concept is good, but the execution is horrendous. Graphics? Forget it! Really felt cheated out of the 5bucks or so I payed for it.1 found this helpful
It is a fun game, but I found some issues of ordering items when the market is telling that a certain item is popular, and customers want it, but yet when I order the item for example mushrooms, the order comes in, I stock it on the pellet, but when trying to put it on the shelf, there's no mushroom icon, so my mushrooms sit on the pellet not being sold. Plus customers running around the store, saying "it's too crowed", when there's maybe 3 or 4 customers in the store, and they are not checking out with their goods. It needs some work. I'll come back to it in a couple months.
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