Lured In

Lured In

Big Boy Games · July 17, 2026 · Fishing, Idler, Incremental, Shop Keeper, Management

Buy Lured In from Steam at $7.99 — the cheapest of 1 store we compare.

PC
Very Positive84% · 15211playing now
Best price
$7.99
lowest tracked $6.39
Steam Buy at Steam

Prices last checked

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Where to buy Lured In — official stores

Steam
Steam
Standard Edition · Steam
$7.99
Buy

Lured In price by region

Lured In costs £5.26 in the United Kingdom, €5.90 in Europe (EUR), $7.99 in the United States, $7.99 in Georgia (USD), CA$9.65 in Canada, A$11.50 in Australia, NZ$12.49 in New Zealand, R$29.99 in Brazil and zł32.63 in Poland right now.

Cheapest Lured In offer in each region, in local currency
RegionBest priceOfficial storeKey shopStores
United Kingdom £5.26 −26% £7.15 £5.26 2
Europe (EUR) €5.90 −28% €8.15 €5.90 2
United Statesyour region $7.99 $7.99 — 1
Georgia (USD) $7.99 $7.99 — 1
Canada CA$9.65 CA$9.65 — 1
Australia A$11.50 A$11.50 — 1
New Zealand NZ$12.49 NZ$12.49 — 1
Brazil R$29.99 R$29.99 — 1
Poland zł32.63 −5% zł34.49 zł32.63 2

Each row is a real price from that region's own stores, not a currency conversion, so the figures are not directly comparable. Switch regions in the header to shop the one you buy in.

Screenshots

About Lured In

Lured In is a cozy idle tycoon game about running your own aquarium. Now with your grandpa retiring, it's up to you to take the reigns. Start from a rundown empty building, to a thriving fishing empire!

Fishing

Every good aquarium needs fish! Travel to different unique zones to catch fish for cash profit, or passive income. Take advantage of weather patterns, and try to find them all! Upgrade your equipment and complete minigames, and hope for a rare catch!

Show off Your Catch

Bring your fish back home and put them up on display! Each fish generates passive income, whether that's while playing, or when the game is closed. Take care of your tanks by cleaning, feeding, decorating, and more!

Business Management

There's more to running an aquarium than just fishing! Spend your cash on upgrades for your tanks and try to maximize your profits. Research new ways to squeeze every last penny out your customers and expand your shop. Once the dopamine train slows down, start fresh in a new location for unique and powerful upgrades!

Decorations and Outfits

Luckily there's something to do with all that extra cash. Buy decorations for your tanks and design them the way you want. Place down shop decorations, and customize the look and feel of your floors and walls too. Tired of that? Spice up the look of yourself with tons of unlockable cosmetics to become the aquarium manager you want to see in the world.

Lured In — game info

Platforms
Windows, Linux / SteamOS
Steam Deck
Verified
Player modes
Single-player
Controller
Full controller support
PC Game Pass
Not included

What Steam players say

Recent verbatim reviews from Steam — separate from playze.io community reviews below.

Recommended Aug 24, 2026
Super fun, cozy game! I found it on my recommended Steam page, and immediately fell in love. I always LOVE fishing in games, and it reminded me of Stardew Valley fishing in the best ways, but way more extensive. Lured In combines one of my favorite mechanics, fishing, with one of my favorite IRL things: Aquariums. I bought it a few days ago and have already sunk in 13 hours, and got most achievements, along with catching every fish in the game. I love decorating the aquariums. It kept making me want to come back for more, and I can't wait to see future updates :) Keep up the great work, devs!
1 found this helpful
Not recommended Aug 19, 2026
This seemed much more fun than it actually is right now. Also, I can't stand "fishing games" and this one has like 4 different types of game per fish? I don't know it was stressful. I think I'm shelving this one until it's grown up.
1 found this helpful
Not recommended Sep 9, 2026
3/10 almost no content not worth buying at this point if the dev adds more it might be worth it
Recommended Sep 1, 2026
Fun game to pass the time. I like how there's different mini games to catch the fish and it's not the same each time. I love the pixel art style. I will say, using the controller isn't the best. There will be times where you would be stuck in one of the screen and can't quit out of without using your mouse.
Recommended Aug 18, 2026
Very cute little game. Wish there were more ways to customize the aquariums. More than just 2-3 soil and background options would be much appreciated 😊
Recommended Aug 17, 2026
Yes

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