GUG

GUG

Martian Lawyers Club · August 24, 2025 · Simulation, Sandbox, Turn-Based Tactics, Exploration, Creature Collector

Buy GUG from Steam at $5.99 — the cheapest of 1 store we compare.

PC
Mixed40% · 55
Best price
$5.99
lowest tracked $4.19
Steam Buy at Steam

Prices last checked

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Where to buy GUG — official stores

Steam
Steam
Standard Edition · Steam
$5.99
Buy

GUG price by region

GUG costs $3.99 in Georgia (USD), £4.99 in the United Kingdom, €5.89 in Europe (EUR), $5.99 in the United States, CA$7.79 in Canada, A$8.79 in Australia, NZ$8.99 in New Zealand, R$20.49 in Brazil and zł27.50 in Poland right now.

Cheapest GUG offer in each region, in local currency
RegionBest priceOfficial storeKey shopStores
Georgia (USD) $3.99 $3.99 — 1
United Kingdom £4.99 £4.99 — 1
Europe (EUR) €5.89 €5.89 — 1
United Statesyour region $5.99 $5.99 — 1
Canada CA$7.79 CA$7.79 — 1
Australia A$8.79 A$8.79 — 1
New Zealand NZ$8.99 NZ$8.99 — 1
Brazil R$20.49 R$20.49 — 1
Poland zł27.50 zł27.50 — 1

Each row is a real price from that region's own stores, not a currency conversion, so the figures are not directly comparable. Switch regions in the header to shop the one you buy in.

Screenshots

About GUG

✦ AI summary

GUG is a sandbox roguelike where you generate bizarre monsters by typing any word or phrase, with each creature's behavior and appearance determined by your wildly creative (or chaotic) input. Battle through procedurally generated arenas with your team of unpredictable gugs, discovering broken synergies and sharing your creations in a shared universe where player-made monsters can wreak havoc in other people's runs.

GUG is a sandbox simulation roguelike where you generate monsters—”gugs”—by typing any word or phrase. Your choice of words determines how they look, behave and battle. Type “banana flamethrower” and you might get a spiky yellow pyromaniac. Type “emotional support gremlin” and get… Well, who really knows?Every word wields unexpected power, so experiment and see what incredibly broken gugs you can concoct.

Each run throws you into a new procedurally generated arena—lava jungles, haunted car parks, algorithmic chaos pits—and challenges you to create a truly unpredictable squad of gugs. You will:
  • Adapt to randomised rules, enemy types and objectives
  • Tweak your team’s strategy to seize victory or fail gloriously
  • Unlock new modifiers, environments and gug abilities
  • Ask yourself why your tank explodes when it gets healed

Gugs don’t just look weird—they work weird, too. Each creature evolves both visually and logically.
  • Mix and match brains, attacks, movement styles and passives across different gugs
  • Use procedural logic systems to combine effects in strategic—or utterly unhinged—ways
  • Watch unexpected synergies emerge, then break them when your next bright idea goes disastrously wrong
Whether you’re a strategy min-maxer or an architect of chaos, GUG rewards curiosity and punishes overconfidence.

The GUGverse is shared. Gugs you make might show up in someone else’s game. Another player’s fearsome "Toilet Cactus" might just ruin your whole run—and appetite. Every new gug makes the game bigger and more unpredictable for everyone.
  • Encounter gugs made by other players
  • Upload and share your best/worst creations
  • Join regular challenges and gug hunt bounties
  • Break the meta or break the game—we welcome both

This isn’t a card game. It’s not your standard autobattler. It’s not a serious roguelike. GUG is GUG: a creature collector where the gugs are ludicrous, the logic is real, and your new arch-nemesis might be “Mildly Upset Pigeon”.

GUG — game info

Platforms
Windows
Steam Deck
Unsupported
Player modes
Single-player
PC Game Pass
Not included

What Steam players say

Recent verbatim reviews from Steam — separate from playze.io community reviews below.

✦ AI summary

Players appreciate the core concept of AI-generated card deck building but are disappointed by numerous execution issues including broken monster effects that don't work as described, severe balance problems that allow instant-win or invincible creatures, and poor overall polish with laggy performance and a clunky UI. The game feels rushed and abandoned post-launch, with no meaningful updates or developer communication despite promising beta potential, leaving players frustrated that what could have been interesting remains incomplete and unfinished.

Not recommended Feb 4, 2026
The idea for this game is interesting but the gameplay is pretty bad. A lot of the monster effects don't seem to work as written and the basic mechanics for the game are very simple. I didn't go into this game expecting much balance but I was surprised when the game allowed me to make an invincible monster immediately as well as another that upon being placed on the field wins the encounter instantly. I realize the game is $6 so some folks might see a decent value prop but I simply didn't enjoy it. With more polish maybe it will become better.
8 found this helpful
Not recommended May 23, 2026
trash ai slop, used to be a good idea during beta, but somehow the release is ridiculously bad. Unoptimized and laggy, no meaningful content, bad ui, etc.
6 found this helpful
Not recommended Apr 23, 2026
I really enjoyed the demo and purchased the game upon release. This said, upon launching the game it felt like it was just rebranded and pushed out the door as a full product. I waited for 6 months to see if there would be any improvements or fixes, but as of the time of this review there has been nothing. Sadly since then there really hasn't been any movement forward (patches, releases or communications from the Devs). The game still frequently generates unusable or broken GUGs which makes progression a coin flip. If there had been more communication or had there been some indication that work was being put into the game I probably would have remained interested - but as it stands I wouldn't be able to recommend GUG to anyone. As a tech demo or concept game this was promising. As a full release it falls short.
4 found this helpful
Not recommended Mar 10, 2026
it sounds a lot more interesting than it is
4 found this helpful
Not recommended Apr 22, 2026
Does not work as intended
3 found this helpful
Recommended Nov 25, 2025
Я поставлю этой игре положительную оценку, несмотря на то, что есть масса минусов. Я активно играл в Демо игры, и немного успел поиграть в полную версию. Когда-то (если увижу обновления) - зайду поиграть ещё. Эта игра достаточно увлекательна, чтобы просидеть за ней пару-тройку вечеров, особенно, если получится выловить прикольных ГУГов. Микс карточной игры и дэкбилдера, завязанный на генерации при помощи ИИ. Оно играется и ощущается ровно так как звучит. Но дальше начинаются проблемы. На старте, в демо версии, у меня получались какие-то невероятные ГУГи, то совершенно бесполезные, то люто-имбовые. Сначала повторные генерации (эволюции) одного и того же ГУГа стакали эффекты, потом перестали. В общем. пока шла работа над балансом, становилось немного хуже. На момент релиза я уже и наиграться успел и в игре были изменения, котрые меня не очень радовали. Зато число крашей стало меньше. В общем. Игра как минимум достойна изучения ДЕМО, а там уже каждый решит для себя.
1 found this helpful

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