Lured In
Big Boy Games · 2026 · Fishing, Idler, Incremental, Shop Keeper, Management
PC
Very Positive83% · 88
This game is free to play. Get it on Steam →
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About Lured In
Lured In is a cozy idle tycoon game about running your own aquarium. Now with your grandpa retiring, it's up to you to take the reigns. Start from a rundown empty building, to a thriving fishing empire!
Fishing
Every good aquarium needs fish! Travel to different unique zones to catch fish for cash profit, or passive income. Take advantage of weather patterns, and try to find them all! Upgrade your equipment and complete minigames, and hope for a rare catch!Show off Your Catch
Bring your fish back home and put them up on display! Each fish generates passive income, whether that's while playing, or when the game is closed. Take care of your tanks by cleaning, feeding, decorating, and more!Business Management
There's more to running an aquarium than just fishing! Spend your cash on upgrades for your tanks and try to maximize your profits. Research new ways to squeeze every last penny out your customers and expand your shop. Once the dopamine train slows down, start fresh in a new location for unique and powerful upgrades!Decorations and Outfits
Luckily there's something to do with all that extra cash. Buy decorations for your tanks and design them the way you want. Place down shop decorations, and customize the look and feel of your floors and walls too. Tired of that? Spice up the look of yourself with tons of unlockable cosmetics to become the aquarium manager you want to see in the world.What Steam players say
Recent verbatim reviews from Steam — separate from playze.io community reviews below.
Lured In was a really fun and surprisingly polished little fishing/idle game. The different fishing minigames kept things fresh, and I loved that some of them are fun nods to games like Webfishing and Stardew Valley while others felt completely unique. Filling out the aquariums and finding good fish synergies ended up being my favorite part. The ascension system felt a little unnecessary since I had unlocked most of the interesting upgrades after my first one, and some of the aquarium UI could be a bit clunky. There was originally an achievement to earn $1 trillion that felt way grindier than the rest of the game, but the developer ended up removing it after feedback, which I really appreciated. It's always nice to see a developer prioritize keeping the game fun over padding out playtime. Overall I had a blast getting 100%, and I'd definitely recommend it if you're looking for a cozy incremental game.1 found this helpful
Idle Game disguised as a Fishing Game. Not for me.1 found this helpful
They removed achievements that I spent days grinding for. If they can just delete achievements you achieved, then I won't be playing this anymore.
Super fun and enjoyable, looking forward to more updates!
Fantastic cozy game, perfect for second monitor chilling out.
FISH
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