King of Retail 2

King of Retail 2

Freaking Games · May 22, 2025 · Capitalism, Economy, Management, Realistic, Simulation

Buy King of Retail 2 from Steam at $12.99 — the cheapest of 3 stores we compare. The cheapest King of Retail 2 key from a keyshop is $17.64 at CJS CD Keys.

PC
Very Positive81% · 339
Best price 53 Lowest tracked
$12.99-35%
$19.99⭐ lowest tracked
Steam Buy at Steam

Prices last checked

More games under $15 →More Steam deals →

Where to buy King of Retail 2 — official stores

Steam
Steam
Standard Edition · Steam
-35%
$12.99
$19.99
Buy
Epic Game Store
Epic Game Store
Standard Edition · Epic Games
$24.99
Buy

Cheapest King of Retail 2 keys — keyshops

Keyshops are third-party marketplaces — keys are resold and can be region-locked or a different edition. Check the listing's region & edition before buying.

CJS CD Keys
CJS CD Keys
Standard Edition · Steam
$17.64
Buy

King of Retail 2 price by region

King of Retail 2 costs $10.29 in Georgia (USD), £10.39 in the United Kingdom, $12.99 in the United States, €12.99 in Europe (EUR), CA$16.24 in Canada, NZ$17.86 in New Zealand, A$18.16 in Australia, R$32.49 in Brazil and zł51.99 in Poland right now.

Cheapest King of Retail 2 offer in each region, in local currency
RegionBest priceOfficial storeKey shopStores
Georgia (USD) $10.29 $10.29 $17.64 3
United Kingdom £10.39 −35% £10.39 £13.38 3
United Statesyour region $12.99 −35% $12.99 $17.64 3
Europe (EUR) €12.99 −35% €12.99 — 2
Canada CA$16.24 −35% CA$16.24 — 2
New Zealand NZ$17.86 −35% NZ$17.86 — 2
Australia A$18.16 −35% A$18.16 — 2
Brazil R$32.49 −35% R$32.49 — 2
Poland zł51.99 zł51.99 — 2

Each row is a real price from that region's own stores, not a currency conversion, so the figures are not directly comparable. Switch regions in the header to shop the one you buy in.

Screenshots

About King of Retail 2

King of Retail 2 is a third-person retail tycoon — a DEEP business simulation where every decision, from floor plan to staff roster to product mix, shapes whether your stores thrive or fail.

Everything, from floor space, to shelf stock to products carried, even wall designs and employee affect your store’s appeal, sales, and profitability.Simulated down to the finest detail, you’ll experience the challenges, decisions, and successes of a business owner, whether you start from the bottom or build up a bustling business empire!

YOUR STORE, YOUR RULES

Design stores from the ground up with King of Retail 2’s in-game design tools. Customize store layout, building materials, textures, windows, and build a flow for your store to get customers in the door and through the shopping lines.Build stores as big as your ambitions. Add multiple levels to create huge shopping centres, and connect floors with elevators and escalators. There is no limit to the styles and designs you can incorporate into your store.

AN EXPANSIVE WORLD TO CONQUER

A fully realized city is yours for the taking. Your choice of location determines what types of customers are nearby, what they buy, and what their tastes are when shopping.Every building and every location within King of Retail 2 can be expanded into retail space. City layout and income levels play a factor in whether your next store will be a humble corner store, or a multi-level department store in the middle of downtown.
As your stores grow, you can expand into new neighborhoods, and diversify your business model to tackle new markets, from street fashion to high-tech gadgets. 

FULLY FUNCTIONAL TEAMS

Hire, organize, and put your employees to work. Employees are independent workers and the backbone of your business, with their own behaviours, habits, and interests. 
Poor employees are a drain on your bottom line, neglect their duties, and pull poor sales, while good employees can be promoted, mentored, and eventually given the responsibility of managing stores on your behalf.
Whether you’re an entrepreneur who likes to do the dirty work alongside the team, or a big-thinker who knows how to delegate, your employees are there to build your business and bring the world of King of Retail 2 alive.

FROM CONCEPT TO PROFIT

Customize, stylize, and upload your designs to define your brand.  King of Retail introduces powerful in-game design tools for store, shelf, and more.With Steam Workshop integration, you can upload, share, and explore new designs for your store directly from the game.

WHAT ELSE IS IN KING OF RETAIL 2?

King of Retail 2 is taking retail management to the next level with never-before-seen depth and breadth of gameplay that will pull you fully and completely into the retail experience.
  • A fully simulated retail experience, from Corporate HQ down to Point-of-Sale!
  • A complex behavioral system for customers and employees, giving them preferences and habits, leading to realistic outcomes in the workplace.
  • A fully simulated retail world, with local trends and preferences, market forces and seasonality to account for in your business strategy.
  • Customisable Concepts, or unique brands tied to your business. Create your own logos, perfect your style, and diversify your corporate offerings.
  • A fully-featured in-game Display Designer.

King of Retail 2 — game info

Platforms
Windows
Steam Deck
Playable
Player modes
Single-player
PC Game Pass
Not included

What Steam players say

Recent verbatim reviews from Steam — separate from playze.io community reviews below.

Recommended Aug 13, 2026
Giving this a positive despite refunding. Not having keys 1/2/3 control speed makes the game unplayable IMO. Even ESC doesn't pause the game. It's impossible to quickly switch between game speeds. Having to navigate the mouse to the top of the screen creates so much friction. Dev I loved KoR1. I want to love this too. Please add the feature and I'll re-buy.
1 found this helpful
Recommended Aug 8, 2026
Surprisingly good game - not just another clone of all the other "shop simulators". It has depth, complexity, and you wont finish it in an afternoon, or even a few days. I'm really impressed - I like the shop sim genre, but was a bit bored of it as every game seems the same as the others with different items, but this is much deeper and more complex.
1 found this helpful
Recommended Aug 8, 2026
I really enjoy this game. I have seen it come so far. I am one who will play a game regularly for a period and walk away for a time and come back and go heavy on it again. This game keeps me intrigued because of the freedom you have to build and set a store from the bottom up (which is challenging for me because I am inpatient and want to just start and go) to now being able to start in a store that is already set and thriving on the most part. Then all the background tasks with hiring (which again I suck at) and ordering. This game is definitely smarter and more in depth than I am, but I refuse to be beat. The Devs are dedicated to this game and keeps us posted and updated on what we need to know. Kudos to the Devs for the work, effort and dedication to this game to make it even better.
1 found this helpful
Recommended Sep 30, 2026
An absolute gem of a shop simulator! Can't wait for DLCs! Rating: 10/10 Stars If you love management and simulation games, this is easily one of the best shop simulators I have ever played. The core game mechanics are smooth, deeply satisfying, and strike that perfect balance between being relaxing and keeping you on your toes as your business grows. Already 200 hours in the game. What really sets it apart is the awesome product selection and the realistic feel of stocking shelves, managing prices, and expanding your storefront. It's incredibly addictive watching your little shop turn into a booming supermarket. That said, I've had so much fun with the base game that I'm already craving more content! It is definitely time for the developers to start dropping some DLC. Bring on more product categories, or new unique inventory options in workshop to take our businesses to the next level. Highly recommended for anyone who loves the genre!
Recommended Sep 18, 2026
It is a better Version of the First Part. Not perfect, but getting better with time.
Recommended Aug 3, 2026
enjoyed playing the first King of Retail game so purchased this game based on the experience of the first, the development is slow at times due to a small team but the updates add new features and value to the game, would highly recommend the game.

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